Respond to Client Demands Within Homes and Communities

NAR’s Green Designation will teach real estate professionals how to increase their income by helping clients make informed choices about the resource-efficiency and performance of the homes they live in, sell, and buy. When you
earn NAR’s Green Designation, you’ll gain:

Access to customizable members-only marketing tools to help you build your business and gain a
competitive edge.
A comprehensive understanding of how homes with green features are available in every market, and
should be promoted differently than traditional homes.
Market research about communicating with clients interested in different facets of green.

Improved visibility as a trusted advisor, and source of information on the topic.

Member Benefits

Online Directory Profiles — connect members with potential clients through visibility on multiple online profiles.
Social Engagement Platform — share relevant content on green issues with your clients through ready-to-send posts for Facebook, Twitter, and your blog or website.
Photofy — download the app to access a library of shareable content for GREEN designees, formatted for multiple social media platforms.
Green MLS Resources — access documents and best practices that can help shorten time on market and boost appraisal value when using appropriate MLS fields to market green features in your MLS listings.
Green Client Handouts — help clients understand the benefits of resource-efficiency with a variety of customizable flyers.
The REsource e-Newsletter — stay updated on green events, statistics, and trends with this monthly e-Newsletter published by the Green REsource Council.
GREEN Facebook Group — share experiences, discuss local efforts, and gain referrals when you log on to Facebook and join NAR’s Green Designation Networking Community.
NEW Pearl Solar Certification — receive a free annual Pearl membership for as long as you are an active GREEN Designee, a 30% discount on Solar Certifications, and will be considered a Pearl Partner Agent with access to the Pearl Resource Center.